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Every great dream starts with a big step

Since more than 96 years in Jugos Del Valle – Santa Clara we have consolidated as the leading company in the non-carbonated beverage sector.

We invite you to learn more about our history

Home delivery of milk from the Santa Clara stable was started by the Conde family.
1924
1947
Jugos Del Valle was founded by Luis Cetto, only for producing grape juice.
The mechanical milking of cows was started.
1956
1957
The criollo cattle was replaced by cows imported from Canada and the United States.
Tepotzotlan plant commenced operations, producing juices and nectars.
1968
1968
An investment was made in a milk and pasteurization room.
The implementation of packages with twist-off system, better known as “easy open” was pioneered by us.
1970
1978
Jugos Del Valle was acquired by the Albarrán family, crossing the Mexican borders to bring our products to Brazil and the United States.
Frutsi was launched to the marketplace.
1982
1985
Our portfolio was diversified by producing ice cream, cheese, and yogurt.
A new sale channel for our dairy products was opened: Santa Clara stores.
1985
1986
Beberé was launched to the marketplace.
Operations in Zacatecas plant were started, by grinding and making pulp fruit for our beverages.
1992
1992
This year the use of aluminum can packaging was pioneered.
A half-gallon and a gallon of milk were started to be sold.
1992
1994
1 liter milk carton was started to be sold.
The first aseptic carton packages for juices and nectars were launched to the marketplace.
1996
2000
The Florida 7 brand was acquired, extending our juice and nectar portfolio.
UHT milk (ultra-pasteurized) was started to be sold.
2004
2006
Pasteurized milk with a steam infusion system was innovated.
As Jugos Del Valle, we became part of the Coca-Cola Industry in Mexico.
2007
2008
Our portfolio of non-carbonated beverages was enlarged by adopting Vitaminwater, Powerade, among others.
200 ml milk carton packages were launched in four different ice cream flavors.
2008
2009
Non-carbonated beverages were started to be bottled in Monterrey plant.
The second bottling line of UHT milk was acquired
2009
2010
Del Valle Pulpy and Del Valle Reserva were launched, currently 100% natural.
The growing of the beverage portfolio continued by launching Powerade ION4 to the marketplace.
2011
2012
Fuze Tea was launched to the marketplace.
Santa Clara was added to the Coca-Cola Industry model in Mexico.
2012
2013
Ciel Mini brand was launched to the marketplace and more production lines were installed.
Powerade Zero was launched to the marketplace.
2014
2014
A new visual identity was developed for our Del Valle brand.
New Pulpy flavors were launched: mango and peach
2015
2015
The Integrated Management System certification was obtained for all our Operation Centers (ISOS).
Jugos Del Valle and Santa Clara operations were integrated as a non-carbonated company of the Coca-Cola Industry in Mexico.
2016
2017
AdeS soya product brand was added to the portfolio.
Santa Clara image was renovated, maintaining the crafted roots and delicious flavor of the products.
2017
2017
A new Distribution Center started operations.
Our Santa Clara yogurt portfolio was enlarged and a 100% Del Valle juice was launched to the marketplace.
2018
2019
The operation of Lerma plant started being controlled by us to produce AdeS brand and new varieties of beverages based on seeds: coco and almond were launched.
The biggest dairy products plant of Coca-Cola System in Mexico was opened, which is in Lagos de Morenos, Jalisco.
2019
1924
Home delivery of milk from the Santa Clara stable was started by the Conde family.
1947
Jugos Del Valle was founded by Luis Cetto, only for producing grape juice.
1956
The mechanical milking of cows was started.
1957
The criollo cattle was replaced by cows imported from Canada and the United States.
1968
Tepotzotlan plant commenced operations, producing juices and nectars.
1968
An investment was made in a milk and pasteurization room.
1970
The implementation of packages with twist-off system, better known as “easy open” was pioneered by us.
1978
Jugos Del Valle was acquired by the Albarrán family, crossing the Mexican borders to bring our products to Brazil and the United States.
1982
Frutsi was launched to the marketplace.
1985
Our portfolio was diversified by producing ice cream, cheese, and yogurt.
1985
A new sale channel for our dairy products was opened: Santa Clara stores.
1986
Beberé was launched to the marketplace.
1992
Operations in Zacatecas plant were started, by grinding and making pulp fruit for our beverages.
1992
This year the use of aluminum can packaging was pioneered.
1992
A half-gallon and a gallon of milk were started to be sold.
1994
1 liter milk carton was started to be sold.
1996
The first aseptic carton packages for juices and nectars were launched to the marketplace.
2000
The Florida 7 brand was acquired, extending our juice and nectar portfolio.
2004
UHT milk (ultra-pasteurized) was started to be sold.
2006
Pasteurized milk with a steam infusion system was innovated.
2007
As Jugos Del Valle, we became part of the Coca-Cola Industry in Mexico.
2008
Our portfolio of non-carbonated beverages was enlarged by adopting Vitaminwater, Powerade, among others.
2008
200 ml milk carton packages were launched in four different ice cream flavors.
2009
Non-carbonated beverages were started to be bottled in Monterrey plant.
2009
The second bottling line of UHT milk was acquired
2010
Del Valle Pulpy and Del Valle Reserva were launched, currently 100% natural.
2011
The growing of the beverage portfolio continued by launching Powerade ION4 to the marketplace.
2012
Fuze Tea was launched to the marketplace.
2012
Santa Clara was added to the Coca-Cola Industry model in Mexico.
2013
Ciel Mini brand was launched to the marketplace and more production lines were installed.
2014
Powerade Zero was launched to the marketplace.
2014
A new visual identity was developed for our Del Valle brand.
2015
New Pulpy flavors were launched: mango and peach
2015
The Integrated Management System certification was obtained for all our Operation Centers (ISOS).
2016
Jugos Del Valle and Santa Clara operations were integrated as a non-carbonated company of the Coca-Cola Industry in Mexico.
2017
AdeS soya product brand was added to the portfolio.
2017
Santa Clara image was renovated, maintaining the crafted roots and delicious flavor of the products.
2017
A new Distribution Center started operations.
2018
Our Santa Clara yogurt portfolio was enlarged and a 100% Del Valle juice was launched to the marketplace.
2019
The operation of Lerma plant started being controlled by us to produce AdeS brand and new varieties of beverages based on seeds: coco and almond were launched.
2019
The biggest dairy products plant of Coca-Cola System in Mexico was opened, which is in Lagos de Morenos, Jalisco.